4 min read
|
Saved February 14, 2026
|
Copied!
Do you care about this?
Soleio Cuervo, the designer behind the Facebook like button, shares key lessons on modern design in the age of AI. He emphasizes the importance of strategy over aesthetics, the benefits of speed in design, and the evolving role of designers as orchestrators of intelligent systems.
If you do, here's more
Soleio Cuervo, known for designing the Facebook Like button, shared insights during a live event with Design Buddies and Delphi. He emphasized that effective design begins with understanding a company's strategy rather than just focusing on aesthetics. Early-career designers should prioritize grasping the company's goals to create impactful work that aligns with business objectives.
Cuervo addressed the role of AI in design, advising that it should be viewed as a tool to enhance productivity rather than a threat. He highlighted the importance of speed in delivering quality work, arguing that getting feedback from users is crucial for improvement. Iteration, rather than perfecting every detail, is essential for success. Cuervo also pointed out that designers will increasingly act as orchestrators, guiding AI systems and understanding how their decisions affect metrics and user behavior.
In his current role as both a designer and investor, Cuervo looks for "ferocity" in founders, indicating he values resilience and determination. Heβs also exploring storytelling and creative writing, showcasing his curiosity and adaptability. For new designers, he recommends starting small, experimenting, and learning from mistakes, as practical experience is the best teacher in the field.
Questions about this article
No questions yet.