This article explores the importance of intuition in design, especially as AI technologies automate many aspects of the field. It argues that while processes can be automated, developing a strong intuitive sense is essential for overcoming complex design challenges. The author offers practical advice on how to enhance one's intuitive skills through experience and collaboration.

The rise of AI tools in design communication is prompting designers to articulate their choices more clearly, transforming intuition into intentional language. This shift not only enhances prompt engineering but also fosters better communication skills, allowing designers to explain their creative processes and decisions effectively. As designers adapt to this new landscape, they are learning to convey their ideas with confidence and clarity.