The piece centers on the importance of intuition in design, especially as artificial intelligence becomes more integrated into the field. Designers who excel often possess a natural ability to understand complex problems and create solutions effortlessly. This intuition is what differentiates great designers from merely competent ones. The author references psychologist Daniel Kahneman, who describes intuition as a form of knowledge without conscious reasoning. This innate understanding allows designers to navigate "wicked problems" that lack clear answers, relying on their unconscious expertise to find effective solutions. The rise of AI poses a challenge to traditional design skills, leading to a trend of de-skilling in the industry. As automation becomes more prevalent, some fear that tools like Gemini could outperform human designers in creating user interfaces. The article argues that while AI may streamline certain processes, it can’t replace the nuanced decision-making that comes from intuition. The author emphasizes that being skilled in design isn’t just about following a process but also about making instinctive choices. To cultivate intuition, experience plays a key role. Designers are encouraged to immerse themselves in diverse design experiences, which helps build mental frameworks for quick decision-making. The author compares intuition to a muscle that can be strengthened over time. This approach not only enhances individual capabilities but also prepares designers to remain relevant in an evolving landscape shaped by AI.