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Tubi's 2025 Retail and Holiday Study reveals that nearly half of viewers make purchases after seeing ads while streaming. The study shows strong connections between brand trust, nostalgia, and spontaneous shopping among a diverse audience. Many viewers plan to cut streaming subscriptions but still intend to spend on gifts.
A new analysis from the IPA Effectiveness Databank reveals that higher brand trust leads to greater business success. The research, based on 25 years of advertising data, shows campaigns that boost brand trust often see increased sales, market share, and profits.