OpenAI is testing an advertising feature within ChatGPT, potentially reshaping its free user experience. The ads, which may include personalized promotions, could initially appear in search results. With a growing user base, this move aims to replicate the ad model seen in Google Search.

Google is testing ads in its AI Mode searches, placing them at the bottom of results. This change is part of ongoing experiments and doesn’t currently allow users to hide these sponsored results. Organic links are still prioritized above the ads.

Apple is experimenting with a new look for App Store search ads on iPhones, removing the blue background that previously set sponsored results apart from organic listings. Now, the only indicator of an ad is a small 'Ad' label next to the app icon, which could confuse users and increase click-through rates. This change may align with Apple's plans to feature multiple sponsored results for search queries.