OpenAI is testing an advertising feature within ChatGPT, aiming to change how users interact with the platform. Until now, ChatGPT has provided a mostly ad-free experience, unlike Google Search, which incorporates ads that can impact purchasing decisions. The new references found in the ChatGPT Android app beta suggest a shift towards personalized ads. Terms like “bazaar content” and “search ads carousel” indicate that OpenAI plans to integrate ads into the search experience, potentially tailoring them based on user data. Current user engagement is significant, with ChatGPT attracting around 800 million weekly users, a jump from 100 million in November 2023. Projections suggest this could escalate to 700 million users sending 18 billion messages weekly by July 2025. The platform handles about 2.5 billion prompts daily, with India emerging as its largest user base. Given this user engagement, OpenAI seems well-positioned to implement effective advertising strategies that could resonate with individuals based on their preferences and behaviors.