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This article explains how digital twins are not just 3D models but accurate, data-driven representations that simulate real-world interactions. Tracey Miller from 9iFX highlights their growing importance for marketing, engineering, and product development, as well as the technical processes behind creating them.
World Labs, co-founded by Fei-Fei Li, has launched Marble, a generative world model that creates downloadable 3D environments from various inputs like text and images. The product features AI-native editing tools and offers subscription tiers for different user needs, targeting gaming and visual effects industries.