Tracey Miller, co-founder of VFX Studio 9iFX, emphasizes that digital twins are more than just visually appealing 3D models. These high-fidelity representations use data to simulate real-world interactions and scenarios. To create a true digital twin, 9iFX focuses on accuracy, controlled geometry, and real-world materials. The process involves extensive rebuilding of raw scans or optimizing CAD models to ensure they function well across different platforms, including real-time engines. The demand for digital twins has surged as clients recognize their potential. These assets provide a single authoritative source for marketing, engineering, e-commerce, and training, significantly reducing the need for physical product photography and prototyping. For example, 9iFX created digital twins for Tractor Beverage Company's entire product range, streamlining their operations and maintaining consistency across multiple platforms. This approach saves time and costs, as companies can avoid frequent photography or rework whenever products change. Miller notes that maintaining consistency across various pipelines and rendering engines is a major challenge. As digital twins become integral to B2C and B2B markets, there’s a growing expectation for these assets to be AR-ready and support interactive product configurators. Looking ahead, Miller foresees increased demand for data-driven CG models and improved formats for better interoperability. The advancements in generative AI also promise to enhance variant creation and simulation processes, further solidifying the role of digital twins in modern marketing and technical workflows.