Wix has introduced a new personalized AI feature that aims to enhance user experience by tailoring website-building suggestions based on individual preferences. While this innovation is recognized as impressive for its advanced capabilities, it also raises concerns about privacy and the implications of such personalized technology.

Websites will soon leverage AI to design themselves in real-time, adapting layouts and content according to user behavior and performance data. As a result, traditional web designers may face obsolescence unless they evolve into roles focused on strategy, systems-thinking, and ethical oversight.