Wix has launched Harmony, a new AI website builder designed to streamline web design by blending human creativity with advanced technology. Central to this tool is Aria, an AI agent that can execute design requests like adjusting color schemes, redesigning pages, or adding e-commerce features. Users simply describe their needs, and Aria interprets these instructions, ensuring changes don’t disrupt the site’s functionality. This capability is built on Wix’s existing framework, allowing it to understand the website's context and structure. The Harmony tool aims to make website creation more accessible, particularly for creatives looking to establish a digital presence or portfolio. Users can generate entire sites or specific sections using natural language, which can then be refined with drag-and-drop controls and AI assistance. Wix emphasizes that this approach maintains user control over the design process. The rollout of Harmony is planned for the upcoming weeks, making these features available to all existing Wix users. Wix's CEO, Avishai Abrahami, claims that Harmony sets a new standard for website builders by allowing non-experts to create professional-looking sites without sacrificing important factors like scalability and security. This represents a significant shift in how web design tools can be leveraged, potentially reducing the time and effort required to build and manage websites.