Visa and Mastercard have introduced new AI-powered shopping tools designed to enhance the consumer shopping experience by providing personalized recommendations and improved security features. These innovations aim to streamline payment processes and make online shopping safer and more efficient for users.
Visa's ARIC Risk Hub, utilizing advanced AI technology, has enabled Norway's Eika Group to reduce phishing losses by 90% within a year. The platform creates user profiles to distinguish fraudulent activities and adapts to evolving threats, enhancing fraud prevention for financial institutions globally.