Adobe is embedding AI tools into its Creative Cloud apps, allowing users to choose from various AI models for tasks like photo editing and video production. New features include automated music generation and direct integration with YouTube Shorts, reflecting a shift towards supporting social media content creation. The company's focus is on speeding up repetitive tasks while still addressing concerns about copyright and pricing for partner AI tools.

Adobe's Firefly app now includes a video editor that allows users to make prompt-based edits directly to video elements. It also introduces new third-party models for video generation and upscaling, aiming to keep up with competitors in the AI video space. Users with specific subscription plans can enjoy unlimited generations from Firefly's image and video models until mid-January.