Adobe's Firefly app now includes a video editor that allows users to make prompt-based edits directly to video elements. It also introduces new third-party models for video generation and upscaling, aiming to keep up with competitors in the AI video space. Users with specific subscription plans can enjoy unlimited generations from Firefly's image and video models until mid-January.

Adobe has launched updates for Premiere Pro and After Effects (v25.5) at IBC 2025, introducing over 90 new effects, improved playback, and smoother navigation. The enhancements are based on community feedback, aimed at refining workflows and enhancing the creative process for designers and editors. Users can update now to take advantage of these new tools and improvements.

Adobe has announced updates to its Creative Cloud suite, integrating AI features across all applications to enhance user experience and productivity. The updates aim to streamline creative workflows and offer new tools for artists and designers, reinforcing Adobe's commitment to innovation in digital creativity.