TikTok’s new Symphony Agent uses AI to generate full video ad campaigns from text prompts, images, and trending content insights. It also offers image-to-video conversion, avatars, translation and dubbing, and creator brief generation. A Dentsu integration via Zoyumi gives agency clients direct access to these features.

• TikTok's Symphony Agent turns text prompts, images, or sample clips into full AI-generated video ad campaigns, using trending content to suggest high-performing formats
• If marketers lack source footage, it can build videos entirely from scratch using ByteDance's Seedance 2.0 model
• The suite now also handles image assets, avatars, multi-language translation/dubbing, and creator brief drafting with influencer matching
• Dentsu's Zoyumi platform is now integrated with Symphony, giving agency clients direct access to tools like Image to Video now, with dubbing and digital avatars coming soon