Neutrogena has launched a new Vitamin C serum accompanied by a campaign featuring media personality Serena Kerrigan, who wrote two short stories designed to embody the product's glow. The campaign taps into the #steamybooktok trend and aims to resonate with romance novel enthusiasts, showcasing Kerrigan's humorous and confident persona. This strategy aligns with Neutrogena's recent efforts to connect with younger audiences, particularly Gen Z, amidst mixed results in sexually suggestive advertising across the industry.