TikTok Shop will host its Deals for You Days from July 7 to July 19, offering discounts of up to 50% and launching a live price match program with cash back for users who find lower prices elsewhere. The platform has seen significant growth in U.S. sales and continues to expand internationally, solidifying its position as a leader in live shopping. Despite its success, TikTok faces regulatory challenges in the U.S. due to ongoing scrutiny.