1 link tagged with all of: tiktok + consumer-behavior + live-streaming
Click any tag below to further narrow down your results
Links
Nearly one-third of TikTok users have made purchases on TikTok Shop in the past year, with most spending under $50. The survey reveals that shoppers aged 35 to 54 are the most active, driven primarily by discounts rather than influencer culture, while TikTok Live continues to be a leading platform for live shopping.