Google has launched new tools that allow users to buy products directly through an AI chatbot. The Universal Commerce Protocol enables shopping within conversations, while the Business Agent acts as a virtual sales associate. New ad formats will also offer discounts during AI interactions.

The article discusses the emerging trend of integrating AI tools like ChatGPT into the online shopping experience, highlighting how these technologies can enhance customer interactions, streamline processes, and provide personalized recommendations. As retailers begin to adopt these innovations, the potential for improved customer engagement and sales increases significantly.