Free ad-supported television (FAST) channels are experiencing significant growth, with an estimated 1,755 services available in key markets, marking a 67% increase since last year. Major players like Samsung, LG, and Tubi are enhancing their offerings, while viewership for platforms such as Pluto TV and Tubi continues to rise dramatically. Industry experts highlight the advantages of FAST, including audience control and reduced barriers to access compared to traditional paywall models.