Disney reported a 7% revenue increase in fiscal Q2, driven by its direct-to-consumer segment, which includes Disney+, Hulu, and ESPN+. CEO Bob Iger outlined a plan focusing on user experience and technology enhancements, while the company seeks to strengthen its advertising offerings and brand integrations to adapt to market demands. Disney is leveraging data to maximize advertising effectiveness, with successful brand integrations evident in its streaming content.

Free ad-supported television (FAST) channels are experiencing significant growth, with an estimated 1,755 services available in key markets, marking a 67% increase since last year. Major players like Samsung, LG, and Tubi are enhancing their offerings, while viewership for platforms such as Pluto TV and Tubi continues to rise dramatically. Industry experts highlight the advantages of FAST, including audience control and reduced barriers to access compared to traditional paywall models.

Tubi has positioned itself as a leading platform for streaming advertising by introducing new ad products and partnerships tailored for specific industries during the Interactive Advertising Bureau’s NewFronts. With a focus on performance and bespoke solutions, Tubi aims to enhance ad effectiveness for marketers targeting its predominantly Gen Z and millennial audience. Notable developments include partnerships with Amazon for retail media integration and innovative ad formats designed to improve viewer engagement.