The blog post reflects on the author's experiences at McKinsey and how they influenced the development of their second startup. It discusses the lessons learned and strategies adopted from the consulting environment that shaped their entrepreneurial journey. The author emphasizes the importance of understanding competition and leveraging insights gained from previous roles.

Participating in a Startup Weekend competition in Italy, the team developed and pitched their startup idea, Fitravel, which addresses the challenge of maintaining fitness routines while traveling. They learned key lessons in problem identification, market research, and effective pitching, ultimately securing first place in the competition.