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This article introduces the Black Friday Archive, which hosts over 1,400 past sale ads and historical forum posts. It discusses the shift from in-store to online shopping, highlighting how websites like GottaDEAL help consumers find deals in advance.
Nearly one-third of TikTok users have made purchases on TikTok Shop in the past year, with most spending under $50. The survey reveals that shoppers aged 35 to 54 are the most active, driven primarily by discounts rather than influencer culture, while TikTok Live continues to be a leading platform for live shopping.