The Black Friday Archive features over 1,400 sale ads from the past 25 years, along with a quarter million historical message board posts. It allows users to explore Black Friday deals from 2000 to the previous year, catering to those interested in past promotions or stores that no longer exist. For current year ads and updates, users are directed to GottaDEAL, a site known for leaking advance Black Friday ads. Black Friday occurs the day after Thanksgiving, kicking off the holiday shopping season. While it was once focused on in-store shopping, the trend has shifted dramatically towards online sales, particularly after the Covid-19 pandemic. Major retailers like Amazon and Walmart, as well as smaller e-commerce sites, ramp up their marketing efforts and optimize their sites for heavy traffic to attract shoppers. With so many deals available, finding the best offers can be daunting for consumers. Websites like GottaDEAL help shoppers by providing early access to promotional ads. These leaks allow consumers to plan their purchases and budgets ahead of time, heightening anticipation for the event. This competitive edge among retailers drives them to offer better discounts and deals. The growing popularity of online shopping and the role of leak sites are reshaping how Black Friday is experienced today.