Snap has partnered with Perplexity AI in a $400 million deal to integrate an AI search engine into Snapchat's chat feature, set to launch in early 2026. This collaboration aims to enhance user experience with conversational answers sourced from verifiable information. CEO Evan Spiegel mentioned future AI partnerships and teased new features like AI Clips for video generation.

Snap will integrate Perplexity's AI search engine into Snapchat, enhancing the My AI chatbot for its 940 million users. Perplexity will pay Snap $400 million, with revenue expected to start in 2026. This announcement followed Snap's Q3 2025 earnings report, which showed a revenue increase and a reduced loss.