Snap and Perplexity AI have finalized a $400 million deal to integrate Perplexity's AI search engine directly into Snapchat, set to launch in early 2026. This partnership will embed the AI search capabilities within Snapchat's chat interface, allowing users to ask questions and receive clear, conversational answers sourced from verified information. This move aligns with Snap's goal to enhance user experience through AI-driven features. Snap's CEO, Evan Spiegel, indicated that this integration is expected to positively impact the company's revenue starting in 2026. He also mentioned the potential for Snap to form similar partnerships with other AI companies, enhancing Snapchat's role in the AI ecosystem. Snap has already been active in the generative AI space, launching its own MyAI chatbot and introducing various AI-powered tools and lenses that contribute to the platform's appeal. In addition to the AI search integration, Spiegel hinted at upcoming features like "AI Clips," which will allow users to create short videos from simple prompts. While no specific launch date was provided for this feature, it represents Snap's ongoing commitment to innovation in user-generated content. The company is also planning to release a new version of its AR glasses, called Specs, next year, with a focus on making them lighter and exploring partnerships for hardware development.