Raising prices can be a strategic move for businesses, but it should not be the primary approach to drive growth or profitability. Instead, companies should focus on enhancing value and improving customer relationships to justify any price increases. Effective communication and careful consideration of market conditions are essential in the pricing strategy.

Changing pricing and packaging strategies has largely benefited software companies, with over 95% reporting that such changes did not hinder revenue growth. Many companies experienced significant increases, with about one-in-four achieving 20% or faster growth, highlighting the importance of effective pricing strategies in driving revenue.