OpenAI has altered its pricing structure for the enterprise version of ChatGPT, shifting from a fixed price to a credits system that allows users to purchase upgrades and additional features. This change aims to make the product more accessible for companies as competition in the AI sector intensifies, with reported discounts on subscriptions ranging from 10% to 20%.

OpenAI has introduced a new subscription plan called 'ChatGPT Go' priced at 399 INR (approximately $4.55), targeting specific regions such as India. This plan offers expanded features compared to the free version, including increased upload limits and advanced data analysis, but is currently limited in availability. Google is reportedly considering a similar low-cost subscription for its Gemini product in the same price-sensitive markets.