Google introduced an AI feature in the Search Console Performance report that allows users to generate custom data analyses using natural language. This tool can apply filters, set up comparisons, and select metrics based on user queries, streamlining data analysis. However, it currently only supports the Performance report and has some limitations regarding accuracy and functionality.

This article discusses Etsy's implementation of the Speculation Rules API to improve the performance of product listing pages. By prefetching resources, Etsy achieved notable speed enhancements, with metrics showing up to a 24% improvement in load times. The piece also covers lessons learned and potential future applications of this technology.