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Netflix is updating its mobile app to feature a TikTok-style vertical video format, reflecting its competition with platforms like Instagram. The redesign will roll out in 2026 and aims to integrate various content types, including clips from podcasts and highlights from sports.
The article discusses Netflix's recent exploration of a TikTok-style vertical video feed within its mobile app, aiming to engage users with short, snackable content. This move reflects a shift in Netflix's strategy to compete with social media platforms for viewer attention and enhance user experience.