Netflix is set to redesign its mobile app, shifting towards a TikTok-style vertical video format. This move comes as the streaming service aims to compete more directly with social media platforms like Instagram. Co-CEO Greg Peters announced the redesign during an earnings call, emphasizing that it follows a similar update to the TV user interface. The new mobile design is expected to roll out in 2026 and will serve as a foundation for ongoing improvements. The push for a new interface aligns with Netflix's broader strategy to integrate various content types into its platform. Peters mentioned the potential for incorporating clips from podcasts, NFL highlights, and other media. The company is also recognizing the evolving nature of television, as noted by co-CEO Ted Sarandos, who pointed out that traditional TV is no longer the sole format for viewing popular events. With competitors like Amazon and Apple also vying for attention in the entertainment space, Netflix is adapting its approach to keep up with changing viewer habits.