Internal documents reveal that Meta's Vibes AI video feed has about 2 million daily active users, with notable growth in India and Brazil. While usage is increasing in some regions, it has declined in parts of Southeast Asia, and user engagement patterns differ between new and returning users.

Meta has launched Vibes, a feature within the Meta AI app that allows users to create and share short-form, AI-generated videos. It offers options for starting from scratch, remixing existing content, and customizing videos with visuals and music, while facilitating sharing across Meta’s platforms. The initiative is part of Meta's broader strategy to enhance user-driven content creation and integrate generative AI tools.