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Internal documents reveal that Meta's Vibes AI video feed has about 2 million daily active users, with notable growth in India and Brazil. While usage is increasing in some regions, it has declined in parts of Southeast Asia, and user engagement patterns differ between new and returning users.
Meta's AI-focused app experienced a significant surge in downloads and daily users following the introduction of its new Vibes AI video feed feature. This spike reflects the growing interest in AI-driven content and its integration into social media platforms, enhancing user engagement and interaction.