Meta is projected to make 10% of its 2024 sales, around $16 billion, from ads promoting scams and banned products. Internal documents revealed that the company faces challenges in managing these deceptive ads while expressing concerns about the impact on its revenue if they were removed. A spokesperson claimed the figures were rough estimates and emphasized the company's efforts to combat fraud.

Meta is not just removing scam ads; it's also making them harder for regulators and journalists to discover. Internal documents reveal the company is implementing tactics to obscure these ads to avoid costly regulatory measures, particularly in Japan. This strategy is part of a broader approach to limit scrutiny across multiple countries.