YouTube has successfully attracted TV viewers by adapting its content for larger screens and enhancing its app features. Influencers and creators are producing longer, family-friendly videos that resonate with audiences, contributing to YouTube's growing popularity in the living room.

YouTube has achieved a 12.4% share of US TV viewing, solidifying its position as a leading platform in American living rooms for the third consecutive month. Its growth is fueled by significant deals, such as exclusive NFL game streaming, and an expanding slate of scripted content, which has led to increased advertising revenue surpassing that of traditional broadcast networks.

YouTube has launched a weekly top podcast shows chart, positioning itself as a major competitor to Spotify and Apple in the podcasting space. With podcasts like "The Joe Rogan Experience" leading the chart, YouTube is reported to have over one billion monthly active views for podcasts, making it the preferred platform for listeners. The new chart will track U.S. podcasts based on watch time and will be updated every Wednesday.

The article discusses YouTube's growing influence in traditional media, particularly in sports broadcasting, highlighted by its partnership with the NFL. YouTube CEO Neal Mohan emphasizes the platform's expanding viewership and the importance of creators, showcasing how the platform is transforming the television landscape. The piece also reflects on Mohan's background and leadership style, which combines technology with a passion for storytelling.