Netflix plans to launch a significant video podcast offering in early 2026. The company is actively approaching talent agents to secure existing shows and has already struck deals with Spotify Studios and The Ringer, aiming to build a library of popular podcasts. They are also in talks with iHeartMedia for exclusive content.

YouTube has successfully attracted TV viewers by adapting its content for larger screens and enhancing its app features. Influencers and creators are producing longer, family-friendly videos that resonate with audiences, contributing to YouTube's growing popularity in the living room.