The webinar hosted by The Economist and deepset focuses on the integration of AI in media and publishing, highlighting strategies for empowering editorial teams and achieving business outcomes. Participants will learn about The Economist's AI initiatives, gain insights into practical applications, and leave equipped with a framework for implementing purpose-driven AI in their organizations.

Digital-native publishers like Business Insider are facing significant challenges due to the rise of AI, which threatens their traditional traffic-dependent business model. CEO Barbara Peng announced a strategic shift towards AI integration, emphasizing a need to reduce reliance on web traffic while exploring new revenue streams like subscriptions and live events. However, the transition is seen as reactive rather than proactive, highlighting the vulnerabilities of such publishers in the evolving media landscape.