Emilie Gerber, founder and CEO of Six Eastern, discusses the importance of strategic public relations for startups, emphasizing credibility and trust built through media coverage. She highlights the need for founders to engage actively in PR, the benefits of compelling storytelling, and the growing impact of new media formats like podcasts over traditional outlets in reaching target audiences.

HARO (Help a Reporter Out) is making a comeback, and the article discusses its revival in the podcast format. It highlights how this platform continues to connect journalists with sources, and the potential benefits for marketers and PR professionals in leveraging this tool for media exposure.