203 Media, founded by Josh Suggs, specializes in authentic street interviews for brands, but the job can be challenging, requiring interviewers to overcome social anxiety to engage the public effectively. Suggs has expanded his team to enhance the company's reach and production quality.

Research by Dr. Karen Nelson-Field and VCCP Media reveals that distinctive branded assets significantly enhance effectiveness in low-attention digital environments, showing a 2.5x increase in business outcomes compared to weak branding. The study emphasizes the necessity of aligning creative with media to maximize impact, particularly as most digital ads receive less than 2.5 seconds of attention. A five-point plan is suggested for brands to optimize their asset usage and improve memory encoding in advertising.