This article examines the reliability of AI tools like ChatGPT, Claude, and Google AI in providing brand and product recommendations. The author finds that these tools generate highly variable lists, making tracking visibility metrics largely ineffective for marketers. Despite this randomness, patterns in frequency of mentions can still offer some insight into brand prominence.

This article outlines strategies for improving AI search visibility based on research from over 15 million queries. It highlights essential tactics for scaling marketing efforts and emphasizes the importance of integrating on-site and off-site visibility activities. The guide aims to help teams adapt to the new rules of AI-driven content.

This article offers a free AI Visibility Report from Amplitude, helping brands assess their performance in AI search results. It provides insights on visibility scores, competitive rankings, and key prompts driving discussions around a brand.

This article outlines key content marketing trends for 2026, emphasizing the rise of zero-visit visibility and the importance of multi-media content. It discusses how AI influences consumer behavior and necessitates a shift in marketing strategies beyond just clicks.

The article discusses how AI is reshaping the web by filtering out content and creating a compressed understanding of reality. It argues that marketing must shift focus from visibility to persistence, emphasizing the need for information to be useful, true, and integral to survive in this new environment.

The article discusses the significant changes in SEO and AI search in 2025, driven by the rise of ChatGPT and similar AI tools. It highlights the industry's response, including new terms like GEO and the influx of questionable marketing tactics that often repackaged traditional SEO strategies.