Shorter video ads on Facebook are found to generate more looping replays, enhancing viewer engagement and retention. This trend suggests that advertisers may benefit from creating concise and impactful content to capture audience attention effectively.
Extremely short video ads, lasting 10 seconds or less, can increase traffic and engagement by up to 40% compared to longer ads, all while being more cost-effective. The article suggests that marketers should focus on these brief formats to enhance their advertising strategies.