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This article discusses research on programmatic advertising, highlighting key trends and benchmarks for 2026. It outlines what top-performing marketers are doing differently and offers insights into budget expectations and performance advancements.
This article reviews a report based on insights from over 500 marketers about AI's role in video marketing. It reveals that 51% of marketers use AI tools for scripting and that videos with AI features tend to perform better. Additionally, nearly half of companies have a dedicated AI budget, with plans to increase it.