The article discusses the current state of link building in digital marketing, addressing the misconception that it is dead. It emphasizes the continued importance of building quality backlinks for improving search engine rankings and driving traffic, while also highlighting evolving strategies and best practices in the field.

Small businesses can enhance their online visibility through strategic link building on a budget. Key tactics include reclaiming brand mentions, refreshing existing content, and utilizing guest posts effectively while maintaining compliance with search engine policies. By partnering with specialists and focusing on targeted outreach, businesses can achieve significant results without overspending.