This article outlines the new features in Shopify's Winter 2026 edition, focusing on the AI-powered Sidekick tool. It highlights capabilities like automated app generation, custom analytics reports, and enhanced marketing tools to simplify store management and improve customer engagement.

This article discusses how U.S. retailers are changing their online strategies to attract AI-driven shoppers during the holiday season. With AI tools influencing purchasing decisions, companies are increasing content output and building websites tailored for AI visibility to capitalize on this trend.

Mejuri and Beyond Yoga discuss how they leverage influencers and community engagement to navigate digital noise and enhance brand visibility. By focusing on authentic storytelling and connecting with niche creators, these brands aim to resonate with consumers fatigued by traditional advertising.

This article examines how rising prices and economic stress are shaping holiday shopping habits. With many consumers feeling a "joy deficit," retailers are urged to balance emotional marketing with financial realities, focusing on intentional spending and value-driven promotions.

The Salvation Army partnered with BarkleyOKRP to launch a unique holiday retail campaign that used AI to promote sold-out thrift items, creating urgency through FOMO. The campaign achieved significant engagement, with a low cost per store visit and high click-through rates, demonstrating AI's potential in creative advertising.