In a landscape where brands compete fiercely for consumer attention, Elly Viner emphasizes the need for creativity and entertainment in social media marketing. By understanding cultural trends, integrating brand elements seamlessly, and leveraging creators, brands can capture attention and drive engagement effectively.

Financial influencers, or "finfluencers," are becoming increasingly significant in fintech marketing, leveraging social media platforms to reach and engage audiences in innovative ways. They provide insights, advice, and recommendations that resonate with consumers, ultimately impacting financial decision-making and brand perceptions. The rise of these influencers highlights the importance of authenticity and relatability in digital marketing strategies within the financial sector.

In 2025, Gen Z's shopping habits are heavily influenced by social media, with platforms like TikTok leading their purchasing decisions. Visual content, influencer recommendations, and a focus on financial awareness shape their shopping preferences, necessitating brands to adapt their marketing strategies accordingly.