This article explores "Engineering-as-Marketing," a strategy where startups create free tools or resources that provide value to users while subtly promoting their products. It highlights successful examples, like HubSpot and Shopify, showing how useful tools can attract leads and build trust over time.

The article discusses the rise of growth engineers, who blend marketing and technical skills to build and maintain growth systems independently. As software development costs drop, these professionals will increasingly take on roles traditionally held by engineers, enabling faster experimentation and innovation. Canva's success in programmatic SEO exemplifies this new approach.

This article details how Hightouch created its Agents product, a marketing tool that automates complex tasks using AI. It explores the engineering challenges the team faced and how they tackled issues like context management and dynamic planning to improve agent performance.

Profound has announced a $35M Series B investment led by Sequoia Capital to enhance its platform for marketing to AI, positioning itself as a crucial tool for businesses seeking to connect with superintelligence. The company aims to build a world-class engineering team to tackle the complex challenges of creating AI-optimized content, moving beyond traditional marketing methods.