2 links tagged with all of: marketing + engagement + youtube
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YouTube has introduced a beta "Ask" feature in analytics, powered by Gemini. This tool allows marketers to gain deeper insights into viewer engagement patterns and customize prompts for more detailed data, enhancing their strategy and audience understanding.
YouTube is rolling out new ad options for Shorts, including the ability for creators to comment on ads and link directly to brand websites. These updates aim to boost engagement and drive conversions for brands through Shorts promotions. Additional tips for creating effective ads are also provided.