This article discusses the common issue of marketers creating vast amounts of content without effectively promoting it. It outlines a structured approach to content distribution that emphasizes leveraging subject matter experts and personal LinkedIn profiles to enhance visibility and engagement.

The article discusses the effectiveness of employee advocacy programs, particularly on LinkedIn, highlighting a successful competition that generated over 7 million impressions and increased brand engagement. It provides a playbook for implementing such programs, emphasizing the importance of incentives, gamification, and enabling employee participation without making it mandatory. The unexpected benefits of fostering team collaboration and enhancing employee visibility are also noted.