Ecommerce retargeting is essential for recovering lost sales, as up to 97% of visitors don't make a purchase on their first visit. Focusing solely on discounts can overlook other buyer objections, so businesses should implement diverse strategies that include dynamic ads, sequential advertising, and email retargeting to effectively engage potential customers and increase conversion rates. By personalizing campaigns based on customer behavior, brands can enhance their customer acquisition and retention efforts.

Selling on Amazon can enhance direct sales on your own website by converting buyers from marketplace platforms into customers for your brand. Utilizing these low-cost channels can effectively drive traffic and increase overall sales.