Despite 62% of consumers supporting brands that address social issues, confusion around diversity, equity, and inclusion (DEI) is impacting LGBTQ+ representation in advertising. Many consumers report seeing less LGBTQ+ representation in ads, and a significant portion believes that brands pulling back on DEI initiatives diminishes trust, particularly among LGBTQ+ individuals. As the LGBTQ+ community wields a substantial buying power, maintaining inclusive marketing is increasingly important for brands, especially to attract younger consumers.