Experts Exchange transformed their failed newsletter into a success by understanding their highly technical audience and shifting from being authoritative marketers to informed curators. By focusing on genuine engagement, refining their content strategy, and respecting their audience's expertise, they achieved a remarkable 47% open rate and created new revenue opportunities through sponsorships.

B2B newsletters are an effective way to engage with audiences on a owned channel, providing opportunities for teaching and problem-solving. To maximize their impact, they should be concise, consistently sent, and tailored for the audience, avoiding generic content and overly complex formats. Weekly or bi-weekly newsletters are recommended to maintain subscriber interest and reduce unsubscribe rates.